Travel company’s proposal restarts cruise conversion discussions

POSTED: 09/19/11 1:47 PM

St. Maarten – A proposal from S.E.L. Maduro and Sons Ltd has brought the country’s tourism partners back to the table to look at converting cruise passengers into stay over tourists. Stakeholders who attended the recent meeting are, amongst others, St. Maarten Harbour Group of Companies, St. Maarten Tourist Bureau, St. Maarten Hospitality and Trade Association (SHTA) and St. Maarten Timeshare Association (SMTA). They all agree that a cruise conversion programme is beneficial and that they’ll partner in the initiative.

No details of the programme were released as the recent meeting was meant to create buy in from the tourism stakeholders. The initiators did point out that it will be attractive, effective and build on the fact that people have experienced a sample of what the country has to offer, by visiting on a cruise. It has also been segmented to target families, groups of friends or people who just need a quick getaway.

The financing of the new program will be discussed between the St. Maarten Tourism Bureau and the St. Maarten Harbour Group of Companies, who will then present it to the rest of the stakeholders.

This new program is a successor to the 2003 Cruise Conversion Coin, which was launched in December 2003. That effort was collaboration between the then Tourism Commissioner and now Deputy Prime Minister Theodore Heyliger, the Harbour Group and the SHTA.

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