St. Maarten Audi dealership beats expectations

POSTED: 07/21/15 7:09 PM
Dylan SmithDylan Smith, Brand Manager

St. Maarten -The Audi dealership under the wings of Caribbean Auto in Cole Bay has exceeded the expectations of the suppliers since it has opened several months ago. Dylan Smith, who is responsible for brand and logistics at the dealership, said that clients who bought their Audis abroad are bringing them in for service.

Audi is the premium brand of the Volkswagen group that is “pushing its brand to be the number one in car manufacturing and car sales in the world. They position Audi as their luxury brand in the market,” said Smith.

The German manufacturer decided after careful study that St. Maarten was ready for the Audi brand. The Audi representatives from Germany who visited the island indicated that St. Maarten has the best Audi showroom in terms of the quality in the region.

The newly built showroom is built to the specifications of the German manufacturer. According to Smith, the representatives also commended the company for the way it had launched the brand and said “that it was one of the best they had witnessed so far in the region.”

Audi has the image of being expensive, but the cheapest model costs $30,000 and that is affordable, Smith says. “With Audi you could get a quality brand car for a very good price.” Clients who order an Audi can get whatever they want in terms of color, seats and technology.

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