Rotary, Alzheimer Foundation begin joint campaign

POSTED: 06/17/11 2:18 PM

St. Maarten – The Rotary Club of St. Maarten and the St. Maarten Alzheimer Foundation launched a joint, three month long awareness campaign on Wednesday in an effort to educate the community and identify ways to support caregivers. The project is being led by the club’s Director of Community Service Maria Buncamper-Molanus, who also announced that the club will also be moving forward with a project to teach people to be more courteous.

The two new projects have been added because all of the six projects slated for the 2010/2011 Rotary year had been conducted. Having heard from the Vice-President of the Alzheimer’s Foundation – drs Raymond Jeserun – about the lack of awareness the club decided to work with the foundation to provide support to people with Alzheimer, their caregivers – trained and untrained – and to reduce stigma.

The campaign that will be rolled out includes Public Service Announcements (PSAs) on radio and television and advertisements and articles in newspapers. Radio and television talk show hosts will also conduct interviews that focus on symptoms, care and sharing experiences. There will also be posters in offices, businesses and wherever people agree to hang them.

There is also a fundraising element to the campaign. The club and the foundation will work together to sell magnetic bumper stickers, posters and t-shirts. The first 5, 000 dollars after the costs have been paid will be donated to the foundation to help them cover the costs of their seminar in September

“In the end we hope that this Rotary Alzheimer Awareness Campaign will bring about discussions and the realization that those affected by it directly or indirectly are not alone,” Buncamper-Molanus said.

Wednesday’s launch coincided with the observance of Elderly Abuse Day and it will conclude on September 21, which is World Alzheimer’s Day.


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