PJIAE intends to “Live [RED], Show Love

POSTED: 04/1/11 12:50 PM

St. Maarten – The Princess Juliana International Airport Operating Company N.V. (PJIAE) will serve as the [RED] Business for the month of April. They took up the mantle from Nagico on Thursday. (See related story)

“The theme for this year is “Live [RED], Show Love,” and that’s exactly what PJIAE intends to do,” the Interim Managing Director, Larry Donker stated in a release.

In its efforts to reduce the stigma surrounding HIV/AIDS in our community, PJIAE decided to involve the youth by organizing an HIV/AIDS essay competition in which the exam classes of the secondary schools were given the following topic: “Outline ways we can reduce the stigma and mitigate discrimination against those living with HIV/AIDS in our community.” The goal of the competition is to foster awareness amongst the students as well as reduce discrimination both in their schools and individual communities. Various prizes will be given as an incentive to the top three students of the HIV/AIDS essay competition.

“Our participation has been evident since its inception in 2008. Various activities are brought forth in light of such, and our organizing committee has also prioritized the inclusion of the youths in our 2011 campaign,” Donker said.

To kick off its month of activities, PJIAE will be hosting a short ceremony on April 4, in which HIV/AIDS awareness banners will be unveiled, in honor of the campaign. In addition, PJIAE along with special coordinators from the Ministry of Public Health will host four days of optional sensitization meetings with airport employees and tenants to increase awareness and further discuss ways to mitigate discrimination by dispelling many of the myths surrounding the disease.

The goal of the [Red] Campaign is to foster and broaden private sector and community-based involvement in the island’s HIV/AIDS program. The campaign also seeks to raise public awareness and provide education about the issues related to HIV/AIDS on St. Maarten.

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