Opinion: Advertising-heaven (Facebook)

POSTED: 02/6/12 2:39 PM

Mark Zuckerberg can have his private jet and his $500, 000 annual salary for all we care. Facebook is going public and that makes clear that there is money in social networks. What every Facebooker ought to know: they contribute $4.38 each year to Zuckerberg’s wealth. Since there are 845 million monthly visitors on Facebook it’s easy to calculate what this adds up to.

Still, Facebook is doing poorly compared to sites like Amazon, eBay and Google; they earn $189, $39 and $24 respectively from each user.

Facebook wants to collect $5 billion by going public. The company’s stock value is estimated to be between $75 and $100 billion.

Facebookers have shared up to now 100 petabytes of photos and videos (one petabyte equals 1,000 terabytes). Every day tireless users with nothing better to do, add another 250 million photos to Facebook. And that irritating like-button?

In the last quarter of 2011 Facebook registered 2.7 billion likes. There are also 100 million so-called friendships on the site. (The last time we met a guy who claimed to have 4, 000 friends on Facebook we took pity on him).

Facebook’s turnover comes for 85 percent from advertising, but this does not seem to deter users. The Facebook-concept is, in a way, the devil in disguise: it gives commercial enterprises the perfect platform for targeted advertising. If you like something, it does not take a second for an appropriate ad to pop up on your screen.

Companies may believe that this is something like advertising-heaven on earth, but Facebook-users will sooner or later get so irritated with this commercial bombardment that they will go and look for their electronic fix elsewhere.

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