Lee: St. Maarten Tourism marketing lacks continuity

POSTED: 09/18/15 12:29 PM


GREAT BAY – “St. Maarten lacks continuity in its marketing efforts,” Democratic Party policy advisor Emil Lee said yesterday at a brief press conference. He noted that in the past five years, the country has had five different ministers holding the tourism-portfolio.

“The focus needs to be on continuity for the industry,” Lee said. “The reality is that during the past five years we have seen five different ministers, all with their own ideas and priorities. Without tourism authority there is little continuity and that affects the performance of the destination.”

Several tour operators have reported a decline of 20 to 30 percent for bookings to St. Maarten, Lee said. He commended the French-side tourism office for its Smile at Life campaign. “You see business on the French side going up,” he added.

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