International Liquors donates to nature foundations

POSTED: 02/5/13 11:43 AM

Liquor donation

From left to right: Romain Renoux (Reserve Naturelle), Maureen Wilkins (sales manager Shipwreck Shops), Tadzio Bervoets (Nature Foundation), and John Leone (Commercial Manager International Liquors and Tobacco)

St. Maarten – Nature Foundation St. Maarten and La Reserve Naturelle de Saint Martin received a donation from International Liquors and Tobacco this week, to put towards their conservation program.

The funds are raised through the sales of a variety of Heineken bracelets initiated annually during the St. Maarten Heineken Regatta. “During the St. Maarten Heineken Regatta, we want to raise the exposure concerning the importance of keeping our island and its waters clean,” says ILTT/Heineken Commercial Manager John Leone, “We started with the green Meet You There-bracelets which we donated in 2006 and followed up with Serious Clean Fun-bracelets in 2007, St. Maarten Heineken Regatta-bracelets in 2008, white Enjoy Heineken Responsibly-bracelets in 2009, black My Island, My Heineken-bracelets in 2010. For the 2011 Heineken Regatta we sold a mix of all the previous years, which was great for everyone to complete the whole range of the past years’ bracelets. In 2012, we’d offered a fun green My Island My Heineken-band with five removable buttons.

In 2012 we have raised a total of $ 3.519 through this program and we are very happy to give this to the Nature Foundation and La Reserve Naturelle. We hope we can continue to work together to find solutions that benefit both the island’s natural environment for all to enjoy.”

For 2013 we have a green and a black slim-line bracelet, selling 1 for $2, or 2 for $3.

“We are extremely grateful for this contribution,” says Tadzio Bervoets of the Nature Foundation. “The Foundation is funded purely through grants and fundraising efforts. A donation like this makes a significant difference to the work we do. The natural environment is one of St. Maarten’s most important resources – clean beaches, healthy seas and green hills are the reason why many of our visitors come here every year. It is everyone’s responsibility, from the individual to our government and from small businesses to large international corporations, to protect our natural resources and conserve the beauty and biodiversity of our island for the benefit of current and future generations”.

“Nature Foundation is proud to partner with corporations like Heineken and is incredibly thankful for having Heineken St. Maarten as a positive working partner,” he says. “We hope this continues into the future and that other companies on St. Maarten will follow Heineken’s example and help conserve St. Maarten’s environment”.

The foundations and Heineken/ILTT thanked the Shipwreck Shop and the Sint Maarten Yacht Club for merchandising the items and the individual volunteers for their efforts in selling them during the regatta, and all year round.

“The bracelets can be bought year round at any of the 16 Shipwreck Shops locations on St. Maarten,” sales manager Maureen Wilkins  said. “As the official provider of the St. Maarten Heineken Regatta gear, we are happy to be able to generate a great contribution each year for the Nature Foundation and the Reserve Naturelle since the beginning of this project in 2006. The bracelets have become collectors’ items and are a great way to show your affection for nature, the island of Sint Maarten and of course a nice cold Heineken.”

The 2013-bracelets are already on sale at all Shipwreck Shop locations and at the International Liquors and Tobacco retail store in Pointe Blanche.

For information on conservation projects contact the Nature Foundation at Phone: 542 02 67 and La Reserve Naturelle de Saint Martin at Phone: 0590 29 09 72.

For over three decades, the St. Maarten Heineken Regatta has showcased the top boats and sailing in the Caribbean, and has become equally famous for its world-class slate of parties and musical entertainment. Now recognized by sailors around the planet as one of the sailing world’s best regattas, each year the event lives up to its worthy motto: Serious Fun. For information visit


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