Fun Miles organizes expo at Kooyman Customer loyalty program has 100,000 card holders

POSTED: 03/5/13 1:23 PM

St. Maarten – Customer loyalty program Fun Miles is getting ready for an extravaganza at Kooyman Megastore on Saturday March 23 and Sunday March 24. Fifteen local Fun Miles partners will take part in an exposition to make consumers aware of the possibilities the program has to offer.
The customer loyalty program is currently active in Aruba, Bonaire, Curacao, St. Maarten and Statia, Fun Miles sales manager Hens de Jong said at a press conference yesterday morning. The organization has 145 partners – locations where consumers earn miles on their purchases. “This year we celebrate our fifteenth anniversary in the Caribbean,” De Jong said. “We have more than 100,000 active card holders and we record 12,000 transactions every day. In St. Maarten the number of Fun Miles partners has almost doubled to 24. We have 12,000 card holders in St. Maarten.”

De Jong said that the program offers partners a unique selling point. “This is a successful marketing tool that encourages clients to buy more, to buy more frequently and to visit these companies more often. Loyalty card holders will drive further, wait longer and even pay more to receive their miles. Reward drives behavior.”
The fun Expo on March 23 and 24 will showcase fifteen local partners of the program. The purpose of the expo is to show consumers what they are able to do with their miles, account manager Agnetha Huijting said. Visitors will have a chance to win 25,000 miles, while there is also a door prize of 10,000 miles. According to Huijting, 25,000 miles have a counter value of 500 guilders; card holders are able to use the miles at their convenience. It is also possible to pay for goods or services partly in miles and partly in cash.
The Fun Miles partners that will have a booth at the expo are Budget Marine, Divico Cash & Carry, DVD Express, Ennia, ILLT, Keijzer Computer Systems, KFC, Pizza Hut, Kooyman, St. Maarten Building Supplies, St. Maarten Veterinary Clinic, the Windward Islands Bank, Tropi Gas, Travel Planners and UTS.
“This is also a unique opportunity for Fun Miles partners and prospective partners to meet and share experiences. On Friday March 22 we will organize a networking session with short speeches of Fun Miles corporate ambassadors,” Huijting said.
The expo is open on Saturday March 23 from 8 a.m. until 6 p.m. and on Sunday March 24 from 9 a.m. until 1 p.m.

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