Editorial: Competition

POSTED: 11/22/13 5:04 PM

Today the St. Maarten Hospitality and Trade Association celebrates its eighth Crystal Pineapple Awards event with a gala dinner in Maho.

The event has become a valued tradition as it highlights the best performers in the hospitality industry.

Reviewing the TripAdvisor Travelers Choice Awards 2013 for the occasion yesterday we realized that something is amiss. The tourist destination St. Maarten does not stand out amongst its Caribbean competitors, because the island does not have a single hotel or beach in the coveted top-25 rakings the site annually publishes.

Our lifebuoy is Orient Bay; this beach ranks as the thirteenth most popular in the Caribbean – but it is of course located on the French side.

The Crystal Pineapple Awards ceremony is a moment to celebrate, for sure, but it should also be used as a moment to reflect on our future as a tourist destination and on the actions we need to undertake to make a difference.

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