Burger King St. Maarten first to introduce ICEE Coca-Cola frozen drinksPOSTED: 07/21/15 6:42 PM
Burger King Manager Ricardo Gibson (left) celebrates the introduction of ICEE frozen drinks with staff and representatives of B & C Beverages. Photo contributed
St. Maarten – Burger King Restaurants in St. Maarten will be the first to introduce ICEE, a frozen drink new to the Caribbean, in the flavors of Coca-Cola and Fanta Blue Raspberry. These flavors are the top sellers in ICEE-drinks worldwide. With this launch, Burger King restaurants reconfirms its goal to be the preeminent niche snack food and beverage company through its commitment to quality, value, low cost and delicious choices for the marketplace.
Coca-Cola was the first flavor to be introduced in the ICEE-line of frozen carbonated beverage products. They are available in more than 32 fruit and soda flavors around the world. Burger King Restaurants will offer the ICEE for $1.50 (12oz cup) and $2.00 (16oz cup). The drinks were first introduced yesterday. The St. Maarten Burger King franchisee hopes the frozen drinks will attract guests to the stores as the weather heats up.
The ICEE-brand’s humble beginnings are a key part of beverage history. In the late 1950’s Omar Knedlik of Coffeyville, Kansas, didn’t have a soda fountain in his store, so he took bottles of soda and put them in the freezer. He kept them there until the soda froze. He served this frozen drink to his customers and they loved it.
Knedlik thought it would be great if there was a machine to make this unique frozen drink and began to build one himself. It took him five years to build the first ICEE-machine. When he finally finished, he had just what he’d dreamed of, a machine that could pour a frozen, carbonated drink.
By the mid 60’s, Knedlik had manufactured about 300 ICEE-machines. Participating Burger King Restaurants in St. Maarten will be the first and only one to have this product in the Caribbean market.
Currently, ICEE is available in approximately 55,000 locations in the USA as well as in Mexico, Canada, China and the Middle East. B & C Beverages, located Roses Rd #1, Cul de Sac in St. Maarten is the distributor of the product.