Barbadian Agency Wins “Best in Print” in 2015 CAF ADDY AwardsPOSTED: 03/18/15 8:17 PM
BARBADOS—Blueprint Creative, one of Barbados’ leading creative agencies, has been awarded the “Best in Print” Award in the 2015 Caribbean Advertising Federation (CAF) ADDY Awards. The “Best in Print” Award is one of the competition’s most coveted awards and is presented to the agency whose submission, in the opinion of the judges, stood out above all other submissions in the category of print work. The Award was presented to Blueprint Creative for the Agency’s design work on the inaugural edition of Eden Life, a luxury lifestyle magazine. The publication is the in-room piece for Eden Hotel and Resort properties as well as the private airfleet of JetNetherlands and ASL Jet Services.
Eden Life magazine is published by Digital Coconut, a visual content marketing firm based in Toronto which provides media services for the travel and tourism sector worldwide. Digital Coconut’s Creative Director Dave Cox said that he is ecstatic that the inaugural issue of the magazine won the prestigious award. Commenting on why the firm turned to Blueprint Creative to design the publication, Cox noted “From the very beginning of the project, we knew that we needed a team that understands luxury branding and our vision for the project. We also needed a team that would be as detail-oriented as it is creative. Blueprint Creative turned out to be the perfect choice.” Digital Coconut also publishes Caribbean Bride Magazine which also won an ADDY award for the Blueprint team.
Managing Director of Blueprint Creative, Ron Johnson said that the Blueprint Creative team is similarly pleased with the win. “We have a very driven, cohesive team that is dedicated to producing high-quality work,” he noted. “The Caribbean has a number of very talented creative agencies. We’re happy to be recognised among the best that the Caribbean has to offer.” Mr. Johnson also emphasised that Caribbean firms have the talent, creativity and work ethic to produce top quality design work comparable to that which is produced by top agencies in other parts of the world.
Renée Newsam, Blueprint Creative’s Agency Account Director added that while delivering exceptional design work is very important to the company, the Blueprint Creative team is also very focussed on working with clients to help them achieve their business goals. “We’re very strategic in our approach to client work. That’s where the ‘Blueprint’ in ‘Blueprint Creative’ comes in,” she said. “With the Eden Life project, it was important for the design to meet the client’s goals of attracting luxury advertisers and luxury reading audiences to the brand. For other projects, a strategic approach may mean helping clients increase sales, improve the effectiveness of their advertising campaigns or refine internal communication strategies. We do whatever we can to help our clients grow. Our clients deserve to have an agency in their corner who is as dedicated to achieving their business goals as they are.”
The CAF ADDY Awards is a component of one of the advertising industry’s most prestigious competitions, the American Advertising Federation ADDY Awards. This year’s CAF ADDY submissions included 995 professional entries and 9 student entries. 51 different companies representing seven (7) island nations submitted entries. These nations include Barbados, Curaçao, Grand Cayman, Guyana, Jamaica, Trinidad & Tobago and US Virgin Islands.
Blueprint’s client base includes companies in Barbados, the Caribbean, USA and Canada. The company specialises in brand strategy, communication, design, employee brand engagement and customer experience. Since its inception, Blueprint has won a number of other awards, including ADDY awards and a Barbados’ Best Employers Award. For more information about the CAF ADDY Awards, please visit http://www.aafcaribbean.com/. For more information about Blueprint Creative, please visit www.blueprintcreativeinc.com.