Tourist Bureau now has member on SCDF boardPOSTED: 10/29/12 1:02 PM
St. Maarten – Janelle Hermance has been appointed as an extraordinary member to the board of the St. Maarten Carnival Development Foundation. Hermance works at the Tourist Bureau and the objective of her appointment is to strengthen the ties between the two parties. She will also help the SCDF with its marketing efforts.
“Increased marketing and the development of new strategies is a primary focus of the SCDF-board,” President Mike Granger said.
“In the past, the challenge has always been to fully engage the Tourist Bureau in our limited marketing efforts. Both parties did as much as they could for Carnival. Now with increased efforts made possible by money from the tourist Bureau, it was vital to forge much closer ties. Janelle’s role with be important on numerous levels,” Granger said.
“Carnival is very important; this is serious business and the Tourist Bureau has been aboard with marketing efforts,” interim director Gus Priest said. “This was a natural yet important decision for us and for Carnival. We look forward to building on our relationship with the SCDF though these direct ties, all in the general interest of St. Maarten.”