St. Maarten joins forces with St. Barths in tourism marketingPOSTED: 05/11/11 11:40 AM
St. Maarten – A delegation led by the Vice Prime Minister Theo Heyliger travelled to St. Barths last Friday to meet with St. Barths President Bruno Magras for discussions about tourism strategies between both island nations. The meeting was also attended by Tourism Minister Franklin Meyers, Justice Minister Roland Duncan and Director of Tourism Regina Labega as well as St. Barths Vice President Yves Greaux and Collectivité member Maxime Desouche.
The main objective of the meeting was to establish relations with the government and tourism representatives from both islands, helping to enhance security, marketing, air service, development and maintenance.
Information was presented on the new Tourism Statistical Information System that will launch on November 1 and is designed to improve information flow between the islands in terms of relevance, accuracy and distribution.
Another important point of discussion was the strategy for improving the visitor experience while travelling between St. Maarten and St. Barths by land or sea.
“Our commitment to ensuring our visitors have a quality experience when transferring between both our islands is essential,” explains Minister Heyliger. “St. Maarten, like St. Barths, is an ideal vacation destination and offers travelers a variety of activities, therefore working with St. Barths to help provide a smooth transition from island to island will only drive tourists to experience more than one Caribbean destination on their next vacation.”
Another strategy discussed was the cooperative marketing activities with South American, European and U.S. airlines with St. Maarten and St. Barths pooling financial resources to position Princess Juliana International Airport as a major hub in the Caribbean. The representatives explored ways of accessing European Union funding for joint tourism projects.
The meeting concluded with all delegates reaffirming their commitment to the partnership and jointly working together to enhance economic environments of both island nations.